How to create an effective Research and Plan for Your Marketing Sales

Olivia Rhye
11 Jan 2022
5 min read

As an E-commerce Enabler for Digital Marketing Services to support sales expansion by providing a wide range of options, Transcosmos Commerce would like share some information about it. What we do first is, we need to have a well crafted sales and marketing plan as an essential thing for the business growth.

How to act and create a good roadmap to achieve the goals is very essential.

Here’s some point of the research and planning phase that you can follow to get you started :

Research Phase

Before we go any further, let's explore various aspects first to be able to take steps to get the right audience :

1. Doing a Market Research :

A. Define your target audience

Know your brand vision and mission. Identify your ideal customer based on your product. Understand their demographics, behaviors, needs, and pain points. You can also conduct a survey or FGD to have a specific approach. Always maintain and analyze your existing customer, to learn about their insight and all development issues in the society.

B. Market Size and Trends

Learn your background deeply and always gain information in that realm. Research your industry's size, growth potential, and emerging trends. It will help you to divine what your opportunities and threats are.

C. Competition

Always look and learn from your competitor and analyze what are your strengths, weaknesses, pricing, strategies and marketing channels. Find out what is your uniqueness and identify how you can differentiate yourself.

2. Create Internal Analysis

After a lot of information has been collected, review and study each one carefully. Conducting SWOT Analysis will help to find your Strengths, Weaknesses, Opportunities, and Threats. Identify your company's unique selling proposition (USP), which area that must be defended and areas for improvement

Planning Phase

1. Set The Goals

Goals can help you achieve your big goals and guide structured steps.

You can set SMART Goals to define : Specific, Measurable, Achievable, Relevant and Time Bound Goals for your sales and Marketing Effort.

2. Develop Buyers Personas 

Create detailed profiles of your ideal customers to personalize your messaging and outreach.

3. Sales Strategy 

Define your sales process, identify sales channels and establish sales teams training program

4. Budget Allocation

Define tasks in a structured manner, allocate your resources effectively across marketing and sales activities based on your research and goals.

5. Develop a timeline 

Set deadlines and milestones for each stage of your plan. Determine the time period to be your guideline and make it more coordinated

Good research and planning can lead you to the right action and effective evaluation to see how successful your digital marketing service achievement is.  By following these steps, you can define KPIs that provide valuable insight into project health and guide your team toward successful project completion.

If you want to get more effective results, you can discuss and collaborate with us by click this link below :

Email :

CS Officer :  (021) 57901190

Marketing :  +62 812 2345 4219

No items found.
No items found.
#reserach #effectivereserach #marketing #marketingsales
Share this post
Olivia Rhye
11 Jan 2022
5 min read